I didn't leave the agency world. I outgrew it.
How it started
For years I worked inside large agencies managing campaigns for brands with million-dollar budgets. The work was good — but something felt off.
Every time a small business owner came through the door, they'd get a watered-down version of what the big clients got. Less strategy. Less attention. Less results.
So in 2018 I left, and built NOVA from scratch — an agency designed specifically for businesses that don't have a massive budget but deserve massive results.
The Journey
Experience Timeline
Left the agency to consult independently, working with 20+ SMBs across the US and Europe.
2018
Started as a digital strategist at a top-tier NYC agency, managing paid media for retail and hospitality brands.
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Led the social and content division, overseeing a team of 6 and $1.2M in annual ad spend.
2016
Left the agency to consult independently, working with 20+ SMBs across the US and Europe.
2022
60+ clients served, growing every month, and still personally involved in every account.
TODAY
2020
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The Journey
Experience Timeline
Honesty
Values
I'll never sell you a service you don't need or promise results I can't deliver. If something isn't working, you'll hear it from me first.
What I believe in
Simplicity
The best marketing strategies aren't the most complicated ones. They're the ones your audience actually understands and responds to.
Your growth is personal
I don't manage accounts — I build relationships. Every business I work with gets my full attention, not a junior account manager checking boxes.
Beyond the work
A few things about Me.
