MAISON RETAIL CO.

Recent Projects

From a local boutique to a thriving online store — in 60 days.

Client — Maison Retail Co.
Service — Paid Ads & Strategy
Timeline — 60 days
Year — 2024

Strategy

Meta Ads

eCommerce

A beautiful store with an invisible online presence.

The challenge

Maison Retail Co. is a fashion boutique based in Brooklyn with a loyal local customer base — but almost zero online sales. They were running Meta Ads on their own, spending $800/month with barely any return.
They came to NOVA with one clear goal: make their online store generate real revenue without doubling the budget.

What we did

Audit

Step 01 

We tore apart their existing ad account. The targeting was too broad, the creatives were product photos with no context, and there was no retargeting in place. Money was being spent — just not smartly.

Strategy

Step 02

We rebuilt the entire funnel. Top of funnel to build awareness with new audiences. Middle of funnel to nurture interest. Bottom of funnel to convert warm leads who had already visited the site.

Creative

Step 03 

We rewrote all ad copy and redesigned the creatives around lifestyle — not just products. We showed the brand, the feeling, the experience of wearing Maison. That shift alone changed everything.

Launch & Optimize

Step 04

We launched three campaign phases simultaneously, monitored daily, and optimized based on real data. By week three, we were already seeing a significant drop in cost-per-purchase.

60

The outcome

Same budget. Three times the revenue.

3x

62%

Days to results

Online revenue growth

Drop in cost-per-purchase

4.8x

Return on ad spend (ROAS)

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